1. Age Restriction

Our website is intended for individuals of legal drinking age only. We do not knowingly collect information from individuals under the age of 21 (or the legal drinking age in your jurisdiction). By using this website, you confirm that you meet the minimum legal drinking age requirements.

2. Information We Collect
We may collect the following types of information when you visit or interact with our website:

Personal Information:
Name, email address, postal address, phone number, date of birth (for age verification), and other contact details you voluntarily provide (e.g., newsletter signup, promotions, or customer service inquiries).

Device and Usage Information:
IP address, browser type, operating system, referring URLs, pages visited, links clicked, and other usage data collected automatically.

Cookies and Tracking Technologies:
We use cookies and similar technologies, including Google Analytics and Facebook Pixel, to collect information about your browsing behavior and preferences.

3. How We Use Your Information

We use the information we collect to:

• Verify your age and eligibility to access the site

• Provide, operate, and maintain our website

• Respond to your inquiries and communicate with you

• Send you marketing communications (where permitted)

• Analyze website traffic and user behavior

• Deliver relevant advertising and measure its effectiveness

• Ensure compliance with legal obligations and enforce our terms

4. Legal Bases for Processing Personal Data
We process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

• Your consent (e.g., for marketing and non-essential cookies)

• Contractual necessity (e.g., for responding to inquiries or delivering requested services)

• Legal obligations (e.g., compliance with tax or business laws)

• Legitimate interests (e.g., to improve our services and ensure website security), provided these are not overridden by your data protection rights

5. Cookies, Google Analytics, and Facebook Pixel
Cookies are small data files placed on your device when you visit our site. We use them to:

• Recognize your device and remember your preferences

• Improve your browsing experience

• Analyze how users interact with our website

• Deliver personalized advertisements

Specifically, we use:

• Google Analytics – to understand website traffic and behavior. Google may use the data to personalize ads within its network. Learn more: https://policies.google.com/privacy

• Facebook Pixel – to track conversions and optimize Facebook ad delivery. Learn more: https://www.facebook.com/privacy/policy/

Consent Management:
On your first visit, we display a cookie consent banner allowing you to accept or decline non-essential cookies. You may update your preferences or withdraw consent at any time via our Cookie Settings link in the website footer.

Managing Cookies Manually:
You can also manage cookie settings via your browser or install tools such as:

• Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout

• Facebook Ad Preferences: https://www.facebook.com/adpreferences/

6. Sharing of Information
We do not sell your personal data.
We may share your information with:

• Service providers (e.g., web hosting, analytics, advertising) under confidentiality agreements

• Legal authorities to comply with laws, regulations, or lawful requests

• Business partners or successors in connection with a merger or acquisition

All partners are contractually obligated to process your data only as necessary to provide services to us.

7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, including legal, regulatory, tax, and accounting requirements. The exact retention period varies based on the type and purpose of the data.

8. Your Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have the following rights:

• Access your personal data

• Correct or update inaccurate information

• Delete your personal data ("right to be forgotten")

• Restrict processing under certain conditions

• Object to processing based on legitimate interests

• Data portability, i.e., to receive your data in a commonly used format

• Withdraw consent at any time, without affecting the lawfulness of prior processing

• Lodge a complaint with your local data protection authority

To exercise any of your rights, please contact us at: production@lairdandcompany.com

9. Data Security
We use commercially reasonable physical, technical, and administrative safeguards to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure.

10. International Users
Our website is operated in the United States. If you access it from outside the U.S., you consent to the transfer, processing, and storage of your information in the United States, which may not have the same data protection laws as your jurisdiction.

11. Changes to This Policy
We may update this Privacy and Cookie Policy periodically. Any changes will be posted on this page with a revised “Effective Date.” We encourage you to review this policy regularly.

12. Contact Us
If you have questions about this policy or wish to exercise your data rights, contact us at:

Laird & Company
One Laird Road
Scobeyville, NJ 07724
production@lairdandcompany.com